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4 Thoughtful Gifts to Send to Your Friends During a Pandemic

1 Comment / B2B, Candy, Sweets / By

Whether it’s a special occasion or you simply want to treat your friend, it can be overwhelming trying to decide on the perfect gift, especially during a pandemic. As Covid-19 continues to spread and our social interaction is limited, it can be challenging to connect with friends. So let’s take a look at 5 ways …

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The Psychology of Branding and What it Says About Your Business

1 Comment / B2B, marketing and Branding, research / By

What do humans instinctually look for in a brand? Similar to people, a brand may appeal to some and not others. In other words, you need to get into the mind of your target market. Branding is referred to as the ‘personality’ of your business. So what qualities do people look for in the personality …

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