marketing and Branding

Marketing and branding articles

The Psychology of Branding and What it Says About Your Business

1 Comment / B2B, marketing and Branding, research / By

What do humans instinctually look for in a brand? Similar to people, a brand may appeal to some and not others. In other words, you need to get into the mind of your target market. Branding is referred to as the ‘personality’ of your business. So what qualities do people look for in the personality …

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The Best Pharmaceutical Product Launch Strategy Tips in 2021

97 Comments / marketing and Branding, Pharmaceutical, research / By

In the first year of a new drug launch, studies have shown that two-thirds fail sales expectations. Of those products that do manage to make their first-year target, only 65% will continue market growth in their second year. It is for these reasons, an effective pharmaceutical launch plan is essential to the success of a …

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